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This document includes:

1. Campaign Overview
2. DACI
3. Business Objectives
4. Key Audiences
5. Key Messages
6. Channel Strategy, Tactics & Metrics
7. Risk Assessment and Mitigation
8. Other Considerations
9. Project Plan
10. Content Schedule
11. Ongoing Metrics Evaluation
12. Relevant Links

1. Overview

• Campaign Focus:
• Go Live:
• Duration:
• Size of Campaign: