Every Monday, there is a weekly meeting to sync up with the content team. During this meeting you will help plan the emails that will be sent out for the week and discuss improvements for ongoing email processes, such as drip campaigns. Setting dates for campaigns and ensuring all necessary information is available on time. Sometimes, they have to postpone campaigns due to missing information from work streams outside of MMM.
Review the structure of the MMM Meetings to better understand how and when to contribute:
Know who you will be interacting with on a day-to-day basis, what they are responsible for, and how to contact them in relation to specific project needs.
Some frequent points of contact are:
Marketing Director
MMM Ops
Design Team
Content Team
Brand and Marketing Strategist
<aside> 💡 More information about the members of MMM and their roles can be found here:
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Additionally, Mondays are the day to do a weekly health check on emails. Monitor email delivery and reception rates. Ensure they are being properly delivered and received by subscribers.
Produce comprehensive campaign and seasonal reports to evaluate email performance and inform future strategies.
There are three primary reports:
Regularly evaluate and optimize email marketing processes, tooling, and automation, identifying opportunities for increased efficiency and effectiveness.