Public-facing content

Target audience/ideal customer

• Teams who have no product or have never clearly defined their target audience
• Teams who built something but clearly have no data for a GTM strategy

Customers’ Goals

Customers’ Problems

Customers’ Feedback

Hazards

Format

• 1 x 2h Workshop
• Tester recruitment
• Interview guide, interviews, analysis
• Report delivery

Current price

$5,500

Roles

• User Researcher

Process

1. Client workshop

This exercise is to be structured to explore the client’s existing knowledge, goals, and audience focus.

This workshop exercise is to help align the goals of the research and define a clear framework for recruiting the right participants, a workshop exercise with the client is a critical first step.

• Audience Knowledge
• Curiosity and Focus
• Audience Segmentation
• Research Success

By the end of the workshop, we should have input to help us define the following:

1. Clearly defined audience segments/personas to target for recruitment.

2. Prioritized research questions and key areas of curiosity.