Original doc: https://docs.google.com/document/d/1bCjUF26wNPPZsAZIJ_lFcJkH7uzRqD4_PB1Lm1b_eGU/edit#heading=h.1dr1azlah4ht

Large Campaigns:

Large campaigns are typically high-budget and high-impact initiatives that aim to create a significant impact in a short period of time. These campaigns typically require significant planning and coordination, as well as a large team to execute successfully. The criteria for large campaigns include:

• High-budget: Large campaigns typically require a significant budget to execute. The budget should cover all expenses, including advertising, promotions, and staffing.
• High-impact: Large campaigns should have a significant impact on the organization, whether that's in terms of revenue, user acquisition, or brand awareness.
• Short-term focus: Large campaigns should have a specific focus and timeline. They should be designed to achieve a specific goal within a set timeframe.
• Cross-functional coordination: Large campaigns require cross-functional coordination between different teams, including marketing, product, and engineering.
• Measurable outcomes: Large campaigns should have clear, measurable outcomes that can be tracked and evaluated.

Examples:

• Major product launch
• Gitcoin Grants round

Small Campaigns:

Small campaigns are typically lower-budget initiatives that are focused on a specific goal. These campaigns can be executed more quickly and require less coordination than large campaigns. The criteria for small campaigns include:

• Low-budget: Small campaigns typically have a lower budget than large campaigns. They should be designed to achieve a specific goal within a set budget.
• Focused goal: Small campaigns should have a specific goal in mind, whether that's to increase sign-ups, drive engagement, or generate revenue.
• Short-term focus: Small campaigns should have a specific timeline and be designed to achieve a specific goal within a set timeframe.
• Limited resources: Small campaigns typically have limited resources, so they need to be executed efficiently.
• Measurable outcomes: Small campaigns should have clear, measurable outcomes that can be tracked and evaluated.

Examples:

• Minor product launch/feature launch