• What made you reach out?
• Why do you think now is a good time to focus on [product]?
• What are your current goals and objectives?
• Why are you not doing this in‑house?
• How will you measure success?
• Why now and what are your timelines?
• What happens if you don’t reach your objectives?
• Who are the key stakeholders in the project?
• How do you prefer to collaborate?
• Do you have a rough budget?
• Why me / Why Deep Work?