Jonas (names will be removed upon upload to MMM Notion)

Workflow

See the extended workflow here:

Email Specialist Workflow

Goals

The main goal of the email specialist role is to ensure that Gitcoin users receive the correct information at the right time through well-crafted and targeted email campaigns. This involves creating, testing, and optimizing email content, managing email lists, and monitoring the performance of email campaigns to maximize engagement and reach.

Hazards

Lack of role clarity - it can be hard to know what you should accept responsibility for and what to delegate

Skill Requirements

The specific skill requirements for this position include:

• Familiarity with Email Tools: Understanding of what is possible with email and the functionality and capabilities of the tools used
• Innovation Skills: Identifying novel opportunities for emails and campaigns
• Analytics: Evaluating the success of emails and campaigns
• Organization: Coordinating and scheduling content
• Understanding of User Behavior: Ensuring content is suitable for the intended audience
• Communication Skills: Acting as a liaison between the content team, design team, and email provider