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Make content for who you were 1-2 years ago. People buy things that they understand and they know how to use. • 1- Unaware: craving an aha moment, make a connection • 2- Problem Aware: craving to solve themselves, show my depth of knowledge. • 3- Solution Aware: craving intimacy, share your methodology & framework, your story of how you got there. • 4- Product Aware: craving to try produce themselves, free or low-cost workshop or offer. • 5- Most Aware: craving incentive, run a sale, promotional gift, or bonus.
Workflow, processes and channels