Workflow

See the extended workflow here:

Marketing Director Workflow

Goals

The primary goal of the Marketing Director is to use an understanding of Gitcoin’s overall brand image to inform marketing strategies and OKRs for MMM. They lead development of market research, marketing initiatives and thought leadership. The Marketing Director also acts as a liaison between workstreams, managing expectations, providing context, and ensuring a healthy flow of communication.

Hazards

• Challenging decisions - Assuming the responsibility for decisions that have a large impact, such as product renaming.
• Unrealistic expectations - Product Managers may have unrealistic visions and need help with gaining the context of influencing elements such as the current brand image, public reception, future product roadmaps, and potential internal resistance associated with renaming.

Skill Requirements

The specific skill requirements for this position include:

Web3 Experience: General understanding of the Web3 landscape

Deep Understanding of GC: Ability to translate the brand's narrative and story

Collaboration skills: Strong communication and rapport-building skills

Adaptability: Calm and flexibility in a fast-paced work environment

Quality control: Strong attention to detail and a commitment to high-quality output.

Laura (names will be removed upon upload to MMM Notion)